Waterproof, Smudge Proof Black Volumizing Mascara for Cruelty-Free Lengthening

The brand Elizabeth Mott takes you on a journey from Korea to you! Visit the store to explore the best of Korean beauty. The focus is on sustainability, as small changes in product size and weight lead to lower carbon emissions. The Compact by Design initiative identifies products with more efficient designs, requiring less packaging and becoming more efficient to ship.

We work with the finest Korean manufacturers to bring you the best Korean skincare and beauty, infused with effective Korean ingredients and breakthrough formulas. As a proud Korean American woman-owned brand, we are committed to providing paraben-free, cruelty-free, and Leaping Bunny approved products. If you're not fully satisfied with your purchase, please don't hesitate to contact us.

The It's So Big Black Volumizing and Lengthening Mascara features flexible fiber polymers that instantly increase length, creating perfectly curled, voluminous lashes that won't smudge, flake, or clump. Unlike conventional mascaras, this formula is lightweight and infused with a blend of Carnauba, Beeswax, Candelilla, and Tribehenin, which helps to keep the perfect curl from day to night while lengthening your eyelashes.

The improved corset-shaped brush allows for even application, delivering the perfect amount of our smudge-proof mascara to every single lash, even the hard-to-reach ones. The It's So Big mascara can be easily removed with warm water, micellar water, makeup remover, or a cleanser.

Please note that the product you receive may be the original version, as It's So Big has had a makeover to improve its formulation and performance.

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